a protocol for the social web

Build the internet only your friends can see.

A small extension. A hashtag your friends decode. Songs, memes, and inside jokes hiding in plain sight on every page you already use.

a post · anywhere on the internet
you
just now
finally figured out what to play during the deck review →
#fc-a3f2k9-sp-2LlQb7Uoj1k
This Must Be the Place
talking heads
decoded
waitlist

The first ring is small.

We're letting people in slowly, in groups of friends who already know each other. Tell us your handle and what you'd want to send.

noted. we'll be in touch.
something failed. even the small rooms have plumbing.
a note

The internet used to feel like it had rooms. Small ones. Some of them only your friends knew about.

Now it has a feed. Everyone posts to everyone. Every word is performed for strangers and scored by software.

Friendcoding is a thin layer over the web you already use. Your friends see one thing. Everyone else sees a hashtag they'll never click. The platforms don't have to know.

You'll build vibe collections with your people — the songs, the memes, the inside jokes that accrue between you over time. A single hashtag pulls from the whole collection. The post is the same. The meaning grows.

Eventually, your friends will leave you paths — short walks through the internet they've assembled. A song on LinkedIn, a thread on Twitter, a Substack you'd never have found, a note at the end. You'll click forward through it like a hallway.

The old internet is still here. We're just going to make it private again.

soon, on your phone

A magazine published by your friends, across the whole internet.

The web is the press. The app is the magazine. Everything your group has Friendcoded across LinkedIn, Twitter, Substack, wherever — gathered into one quiet feed.

No algorithm. No ads. No strangers. Just the things your people made, in the order they made them, with a small note about where each one was found.

friendcoding · ios · later this year
if you arrived here from a comment
#test-lydia-playlist1

for Lydia — you asked for music in posts. so here's one.— playlist1 of ∞